republican-creole
Search:  

 
 
   News
newer
story category Cox Offers Free PS3s To Entire State Of Arizona
Has to shut down promotion after users flock in...
02:47PM Monday Feb 08 2010 by Karl Bode
tags: business · cable · consumers · Cox HSI
In what appears to be a promotion gone wrong, Cox Communications has accidentally offered free Playstation 3's to every Cox customer in Arizona that signs up for service or upgrades existing service. The deal was supposedly intended only to lure in new Cox customers, but Cox's marketing team accidentally sent the flyers out to all customers. Judging from posts in our forums, Cox did try pretty hard to honor the deal, which requires users sign a 12 month contract (and Cox's ETF is roughly equivalent to the cost of a PS3). Some users who tried to get in on the deal late (and via word of mouth from customers who got flyers) aren't getting PS3's, and have complained to the Consumerist about Cox shutting down the promotion.

Related:
  1. Kevin Martin Doesn't Hate Cable, He Just Loves Ma Bell
  2. The EFF 'Test Your ISP' Project
  3. Cox Brings 50Mbps To Arizona
  4. Cox Scraps App-Specific Throttling Trials
  5. Cox: Our Non-Fiber Network Is In Fact Fiber
  6. Is Cable Poised To Dominate The Telcos?
  7. Rogers Tightens Noose On Capping Plans
  8. AT&T Complains About Ads Mocking U-Verse Capacity Crunch
Forums » Cox Offers Free PS3s To Entire State Of Arizona
view: topics flat text 
Post a:
fiberguy
My views are my own.
Premium
join:2005-05-20


2 edits

Very simple..

.. and this happens all the times when mistakes are made.

All they have to do is simply disclaim on their phone system when they call in that "a promotion sent to customers was worded incorrectly and we appologize for the inconvenience. The promotion is applies to....X" and then state "if you would still like to continue this call, please stay on the line"...

This is both honorable and honest. They should also send out a second add or "correction" to the same list explaining the promotion. This happens all the time with grocery stores, department stores, etc.

I see no major issue here.. and, from the sounds of it, Cox, as usual, tried to make good when a problem occurred.

However, people are definitely going to push the issue KNOWING that the offer was likely too good to be true.

There IS something to be said about knowledge too.. so, for those customers that didn't get an ad, yet used word of mouth as a reason to call in.. shame on them... they're just trying to play the system and grab something out of a mistake...

I think as long as Cox makes an effort to correct the publication, then so be it.... pull the plug on it and make a very clear effort to inform people of the mistake (ie: a retraction/correction which is done all the time) and DON'T take advantage of their phones ringing off the hook for it.. which it doesn't sound like Cox is trying to do here.

I hope the consumerist has fun with this... not to mention, they're the wrong people to complain to in the first place.

Edit: And reading the consumerist's website, it doesn't sound like the focus of the article, ie: the guy who's upset, is getting any pitty from those who have commented on the issue at hand.

DaveDude
No Fear

join:1999-09-01
New Jersey

Re: Very simple..

I think its good that Cox tried honor it, but people are so greedy. I am cox's side on this, and they have non-laughable name.
Tairei

join:2009-07-01
Beaverton, OR

Re: Very simple..

I laugh at the Cox name all the time, though I do agree that I'm impressed that they tried to honor the deal as best they could. Bad juju on the people that tried to take advantage. Lames.

It seems to me that Cox has honored to the best of their ability the promotion and a mistake was made. Big deal. It happens. Kudos to Cox for trying to make it right.

DaveDude
No Fear

join:1999-09-01
New Jersey
·Comcast


1 edit

Re: Very simple..

said by Tairei See Profile :

I laugh at the Cox name all the time, though I do agree that I'm impressed that they tried to honor the deal as best they could. Bad juju on the people that tried to take advantage. Lames.

It seems to me that Cox has honored to the best of their ability the promotion and a mistake was made. Big deal. It happens. Kudos to Cox for trying to make it right.
Well i was trying to be sarcastic-ish, it is a funny like comcast xnfiity ?
--
They Live... We Sleep...

“Spreading the wealth around” never results in a better outcome for people. It always results in destruction.


boogi man

join:2001-11-13
Jacksonville, FL
clubs:

whoops

that's gotta be frustrating as hell think about the call center folks that have to hear about it all day now....
--
my site

toddbs98

join:2000-07-08
North Little Rock, AR
clubs:
·Charter Pipeline
·Sprint Mobile Broa..

Could have been great for building company good will.

This could have been a great way for Cox to build good will and loyalty from their customers by honoring the ad for the people it was actually sent. Sure it would cost them a few bucks in the short term but it might have made people think before changing service providers in the future. But then again they probably have a monopoly in every market they are in and don't give a shit about customer loyalty.
--
Patriots always speak of dying for their country never killing for it. Bertrand Russell
fiberguy
My views are my own.
Premium
join:2005-05-20

Re: Could have been great for building company good will.

So... you're sitting here with both the angel and devil on your shoulders then.

You can't think both ways in a case like this... and neither did Cox. To be honest, the BEST way out of this is exactly what they did - they pulled the plug. I'm SURE they will do a retraction, usually required by law anyway.

With something on this scale, it's usually pretty hard to selectively pick and chose who was supposed to get it and who wasn't with an ad sent out as it was.. then you run into exactly what they're dealing with right now.. people who aren't supposed to get it, calling to get it. THEN when you exclude those who SHOULD get it, you make a bad situation worse. If they tried to continue honoring this promo, it could only land them in more trouble down the line as it could be taken that they did this on purpose.

As others have said too.. it's amazing how people need or feel they need free stuff these days to remain customers.. as one person stated... they provide service, you provide money - equatable trade. I personally am against give-a-ways as a method of building "customer loyalty".. becuase it's anything BUT loyalty.. if I want a PS3, I'll go buy one. If they want me as a customer, they'll ensure they do a reasonable job to meet my expectations to keep my services running and offer a value to me at a price I believe is fair.. that's all *I* need to remain loyal.. not a bobble of some sort.

battleop

join:2005-09-28
00000

"might have made people think before changing service providers in the future."

Consumers are as greedy if not more greedy as the corporations they bitch about. They have no brand loyalty anymore and many will jump ship when a better deal is waved in front of them.
jus10

join:2009-08-04
Sterling, VA

Should work with Comcast's marketing

That way they'd have Xfinitity PS3's for everybody.

Sigh, I should have gone into marketing. Just need a lobotomy and ethicsotomy and I'd rule them all.
fiberguy
My views are my own.
Premium
join:2005-05-20

Re: Should work with Comcast's marketing

said by jus10 See Profile :

That way they'd have Xfinitity PS3's for everybody.
That's nice.. but this is about Cox.. not comcast.. so isn't this a wii bit off topic?

compuguybna

join:2009-06-17
Nashville, TN

Re: Should work with Comcast's marketing

What are the people who heard about it thru "word of mouth" complaining about.???

I read the article at the Consumerist . . .

Plain and Simple.......if you didn't get a flyer with a promotion code, why should you expect for them to honor that offer for you.

I am sure if was strictly a promotion to suck up new customers.

Almost every phone and cable company does it!!!
fiberguy
My views are my own.
Premium
join:2005-05-20

Re: Should work with Comcast's marketing

They're complaining becuase they want something they're not entitled to.. and are the walking-wounded.

What does that say about the mentality of some of our fellow citizens and the way they think and see the world? This is what I label as "the entitled"... and I, personally, don't look upon that kinda person highly...

To be honest, when I read the consumerist's page, I was expecting to see a bunch of people defending the guy and standing up for him.. I was pleasantly shocked and surprised to see that people were, for the most part, putting him in his place. I mean, still, in the end, if he wanted to cancel his service... it's all in his rights... but it surely shows how misplaced and misguided he is in his thinking. I'm sure Cox won't miss him.

kflo

@twtelecom.net

said by fiberguy See Profile :

said by jus10 See Profile :

That way they'd have Xfinitity PS3's for everybody.
That's nice.. but this is about Cox.. not comcast.. so isn't this a wii bit off topic?
This is about PS3's not Wii's....
st7860

join:2004-05-13
San Francisco, CA

loyalty programs

In Western Canada, Shaw Cable gives free HD PVRs to customres who say they will switch to satellite. And to customers that live in an area where there is an equivalent to FIOS, they have offered a super deal of $10/mo for internet, $10/mo for phone. $10/mo for etc.

and just about every cell phone copmany in Canada gives free phones if you call them to cancel. it various depending on your negotiating skills, but basically, people up there realize that they are entitled to things for paying their monthly bill on time.
eric2k_

join:2009-07-26
Burnaby, BC
·TELUS

Re: loyalty programs

"We realize we are entitled?"

umm..

1.American cellular phone providers work the same as our Canadian ones, just they have shorter contracts, better prices on service and cheaper hardware costs under contract or no contract.

So I don't follow you're point?

2.Shaw giving you a PVR will only last for a year. After that they will let you walk. Countless Cable/IPTV companies have similar offers

Beyond that not everyone gets this offer anyhow, and you only get it when you're canceling. This is a tool Shaw uses to retain customers. What is wrong here?

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ

too good to be true

GOD FORBID a company do something for its EXISTING CUSTOMERS!

MalibuMaxx

join:2007-02-06
Chesterton, IN

Re: too good to be true

They'll take your money
isp

join:2003-12-02
Chillicothe, OH

Come on...

The initial mistake was unfortunate but whatever, IMO they shouldn't of compounded it by honoring it. Just suck it up and make people realize you make mistakes too. By honoring it they alienate loyal customers IMO. This Christopher guy is a kick though, didn't even get a flier and thinks he can call up and demand this deal? Woah buddy, newflash! You're not entitled to anything.
Mr Matt

join:2008-01-29
Eustis, FL

Cox has to shut down promotion after users flock in...

I wonder of those disappointed flocking customers will turn into Cox sackers.

aaronwt
Premium
join:2004-11-07
Woodbridge, VA

just give them something off teh bill each month

all they have to do is give the people $25 off a month for a year. Which is the equivalent cost of a PS3 to the customer.
Forums » Cox Offers Free PS3s To Entire State Of Arizona


Thursday, 11-Mar 21:31:49 Terms of Use | Privacy Policy | Hosting by www.nac.net - DSL,Hosting & Co-lo | feedback | contact
over 10.5 years online! © 1999-2010 dslreports.com.